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Job description

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Senior Influencer Relations Officer

  • Salary:
    £41,242 - £46,782
  • Pay Frequency:
    Annual Salary
  • Location:
    National Mind Hybrid (Stratford - London)
  • Directorate:
    External Relations
  • Contract Type:
    Fixed term full time
  • Closing Date:
    27 May 2025
About the team

We have big goals over the next few years.

We're going to be fighting for mental health in a way we never have before.

Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.

Team information

Mind's President, Ambassadors, influencers and celebrity supporters make huge contributions to our work. They raise crucial awareness of mental health in traditional and social media, promote our brand and services to new audiences, support our fundraising initiatives and, vitally, challenge stigma. In fact, research has shown that one in five people have spoken out about their own mental health after seeing a celebrity speak out about theirs.

As Senior Influencer Relations Officer you will manage Mind's relationships with some of our key celebrity supporters, Ambassadors and digital influencers. You will have responsibility for nurturing these influential relationships with the aim of building up lasting and meaningful connections that benefit the charity.

 

Key duties and responsibilities
Key Responsibilities
1. To contribute to the implementation of Mind's Celebrities, Influencers and Ambassadors strategy, designed to drive awareness and visibility of Mind amongst our target audiences.
2. To maintain and nurture Mind's existing relationship with the charity's official celebrity Ambassadors, as well as build relationships with a wider group of high profile individuals including digital influencers, by contributing to and delivering an efficient stewardship programme to ensure that they are motivated, informed and engaged with Mind.
3. To prioritise and manage internal stakeholder requests for celebrity and influencer involvement, setting expectations, suggesting alternatives, negotiating and making suitable approaches as required.
4. To be proactive in monitoring popular culture, current events and trends involving celebrities and media influencers in order to identify new potential supporters and Ambassadors who have direct experience of mental health problems.
5. Work with the Media & Celebrity Manager and Head of Media and PR to manage any reputational issues with regards to celebrity supporters, conducting risk assessments, making judgements about who we engage with our work and ensuring that our high profile supporters represent and adhere to Mind's values.
6. To provide an effective service to journalists by co-ordinating Mind's response to celebrity related and general mental health media enquiries, writing and distributing press releases, statements or blogs to national, regional, local and trade media.
7. To prepare Mind's media spokespeople and celebrity supporters for media interviews, providing them with full pre and post-interview briefings so they have the necessary knowledge to represent Mind.
 
Mind's equity statement

Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.


 
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Location
National Mind Hybrid (Stratford - London)
2 Redman Place, Stratford, London, England, E20 1JQ
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Benefits

Flexible working
Wellbeing
Holiday and leave
Family friendly
Training and development
Financial security
About working for Mind
Find out more about working for us, including our benefits
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