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Job description

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Fundraising Officer: Products

  • Salary:
    £35,702 - £41,108
  • Pay Frequency:
    Annual Salary
  • Location:
    National Mind Hybrid (Stratford - London)
  • Directorate:
    Fundraising
  • Contract Type:
    Fixed term full time
  • Closing Date:
    1 July 2025
About the team

We have big goals over the next few years.

We're going to be fighting for mental health in a way we never have before.

Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.

Team information

Will you join us?

The Fundraising Officer: Products sits within the Community, Events and Products Fundraising Team.

The purpose of the Community, Events and Products Fundraising team is to engage, grow and inspire a community of passionate fundraisers to power the fight for mental health. Because together, we can change lives. You'll play a pivotal role in the Community, Events and Products Fundraising team's reaching and exceeding their target in 2025/26FY.

You will project manage fundraising activity and supporter journeys from beginning to end. Reporting to the Senior Fundraising Officer, you will help to deliver a memorable experiences for our supporters across in person and digital events (such as Mind Walk, Mind Big Brunch and Social Challenges). 

You will possess strong verbal communication skills and have the ability to communicate effectively our supporters across a range of channels including mail, e-mail, telephone, face-to-face, and online.  You'll use data and insight to inform your work, to evaluate your projects and inform future activity, and contribute towards the annual planning of the team.

You will be an adaptable and flexible member of the Community, Events and Producst fundraising team, able to move and slot into sub-teams to help deliver changes in capacity and strategy.  You will form strong working relationships with internal stakeholders across Mind, following briefing processes and ways of working to ensure the efficient delivery of activity.  You will help gather content for the media and digital teams through the relationships you develop with our supporters.

Key duties and responsibilities

The post holder will:

  • Deliver fundraising activity and supporter journeys from beginning to end as delegated by the Senior Fundraising Officer; from writing briefs, stewarding supporters, working with creative agencies/freelancers, internal data teams, print and production, fulfilment agencies to collating results and recommending learnings.
  • Deliver all activities within budget expenditure, continuously improving to ensure income targets are met.
  • Build excellent relationships with internal teams and third-party suppliers to effectively deliver activities and achieve targets.

Key Responsibilities

  1. To assess and proactively steward registered participants as per their supporter journey. This could include journey set up, sending supporter communications, providing ongoing fundraising support, personalised thanking, and supporter surveys. This can be done across a range of channels including mail, email, and telephone, online and face to face.

 

  1. To attend supporter led and third-party events to help enhance our supporters experience and deepen their relationship with Mind.

 

  1. To support the Senior Fundraising Officer in the delivery of products fundraising activity. This can include planning, writing and submitting briefs, generating marketing and stewardship communications, working with third party agencies, setting up web pages, delivering memorable experiences for our supporters, reporting and analysing live activity and conducting evaluations.

 

  1. To analyse and interpret data, including marketing and stewardship performance, and adjust tactics to continuously improve and ensure results are met.

 

  1. To produce high quality analysis reports for activities, including recommendations to inform and improve future fundraising.

 

  1. To liaise positively with external agencies and internal stakeholders to ensure that all activities, publications and materials fall within the Mind's tone of voice and brand guidelines, and Mind policies are adhered to.

 

  1. To work with our media agency and internal Digital Team to achieve Mind's digital-first strategy, attending training opportunities with internal teams and external agencies to upskill as needed, and thinking digital-first in the briefing of all new activity.

 

  1. To identify and capture inspiring and motivational supporter stories that can be shared across Mind's media and digital channels.

 

  1. To maintain high standards of data capture by ensuring data entered on systems are accurate and timely, in accordance with the team's requirements.

 

  1. To manage timely payment of invoices, including raising/requesting POs accurately and tracking expenditure to ensure activities are within budget.

 

  1. To proactively manage your workload, including short-term and long-term deadlines.

 

  1. Undertake other duties that may from time to time be necessary, that are compatible with the nature and grade of this post.  

 

Mind's equity statement

Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.


 
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Location
National Mind Hybrid (Stratford - London)
2 Redman Place, Stratford, London, England, E20 1JQ
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Benefits

Flexible working
Wellbeing
Holiday and leave
Family friendly
Training and development
Financial security
About working for Mind
Find out more about working for us, including our benefits
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